ABS Enjoy The Fall
Rapid Visualization
The owner of ABS Services offers customers leaf clean up and yard maintenance during the fall as the mowing season ends. As a gift to ABS Services I created an Instagram carousel using licensed illustrations from Envanto Elements that I modified in Adobe Illustrator to be cohesive and resemble the owners appearance as they raked leaves. After a phone call with Bobby I wanted to create a social media post as a gift to help them attract more customers requesting their leaf cleaning services. I started by notating the customer's benefits and took the idea to sketch and blocked out variations of the carousel. ABS services serves mostly the elderly and single parents who are looking for ways to find more time to spend with family.
Asset Curation
Once I had a general layout and message outlined, I searched through the asset libraries I use and curated a collection of images that could be modified to quickly create the imagery. Inspired by grandparents watching grandchildren play in the leafs, I decided to utilize an illustrated style found in children's books the grandparents may have read to the children and would be easy to alter for my needs.
Bobby Atkinson
Owner, ABS Services
