Critical Alcheme
Goals and Research
The goals of the project was to differentiate the brand from other beverages, convey that the drink is for energy and health boosting, and catch the attention of tabletop gamers. Listing what I know about the target audience and their goals and I researched and collected different directions for the project and created variations of stylescapes based on possible directions including different subsects of the target audience and competition in the beverage market.
Sketch and Concept
Recurring imagery of potions and the concept of a "healing" or "stamina" potion has a strong presence in games was a simple connection to make but, the challenge was how to combine and represent adventure and health. I really liked the simpler shapes and colors with common gaming elements such as dice, bottles, characters, and banners. After creating concepts I wanted to explore and expand on my ideas were brought into Illustrator to ideate variations. I explored several different ideas with icon sizes, patterns, and hierarchy's. Creating one I felt worked best I finished the packaging, and created mockups of the bottles, shirts, enamel pins, a patterned tote bag, and Instagram post.
Self-initiated
Conceptual
